What the heck is SCV? Why does it matter?
Some of you may know me quite well and know a little about the company I work for. Yes, we deal with a lot of data and offer a lot of services around the intelligent use of data across an organisation. One of these is helping companies create what is generically known as a Single Customer View (or Single Citizen View in the Public Sector). I wanted to spend a little time looking at what a Single Customer View (SCV) is and what it could be in the future as the effects of Big Data enable us to do more.