Data is a Product

Hands up anyone who’s exceeded 64Gb of music in their  iTunes  library (or other generic MP3 music service)? I’m guessing that it’s quite a lot of us.. Now, that’s a pretty big database of music. But what exactly is Big Data? How do you define Big Data? What has this got to do with a database about a dead  East Coast rapper ? In short, it has nothing to do with Biggie Smalls but is actually a fairly loose definition that is being used to describe the growth in the amount of data produced and analysed by organisations, governments and individuals and the difficulties that are being encountered in storing, using and analysing these large datasets. There’s now a growing market for suppliers of data storage, networking and analysis tools such as  IBM ,  Teradata  and  Google  who have the experience and capability to make sense of all of this information about shopping habits, Facebook status’, DNA sequences and the movements of Galaxies...

Last night, I watched the excellent documentary on BBC 2 about the growth of Facebook and how they use the data created by users to make money. If you didn't catch it, have a look on the iPlayer for Inside Facebook. So, Facebook take your data and use it to do several things. Firstly, they use your friends, links between them and your interests to suggest new friends to you. Very helpful! This often means that you end up with about 200 people in your network who can see what you do or like and vice-versa. That's actually quite helpful and is probably why you joined.. to communicate! Next up, you Like various company pages, band pages and so on. Again, your friends can see this. More importantly, Facebook can see what you Like, who your friends are and the basic details about you. For example, you are Male, live in London, went to school in Cambridge and are currently single. This then allows Facebook to sell you adverts based upon your details. It also allows the compan...